Till 1980, the leather artisans were producing for the local communities. However, cheaper goods had entered the markets and machines were replacing hand-crafted tools. The relevance of the leather artisan in the village was perishing. Around that time, the government played a crucial role through the Gujarat State Handicrafts and Handloom Organization with its brand Gurjari. They placed orders for handcrafted items with artisanal clusters and promoted them at a national level. This way, the leather goods of Kachchh began to travel outside the region, and the artisans had a renewed means of income.
The coming of Gurjari marked the change from local to national for the artisans of Kachchh. Younger generations joined the craft because it seemed profitable. In the enthusiasm to produce quickly, however, artisans were unable to keep up with the standards expected. Many artisans returned home with rejected goods, discouraged from the craft.